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Tough Love For Business

A Guide to Choosing What Type of Sign Your Business Needs

Every business owner knows that advertising and marketing is essential to make that business grow. One very important part of this is having a great sign that can attract attention and that can encourage people to come see what you offer. But how do you choose the right sign for your company? We have some things to consider when deciding on the kind of sign your business needs.

First Impressions

The sign will be the first thing that people see and it will provide them with a sense of what kind of business you run. A quirky sign made of wood will tell them a very different thing than one made of stainless steel. It is important to know what impression you want people to get from the sign. Is your business more relaxed and laid back, or is it a high-tech company that keeps up with the latest technological changes? Whatever your answer is, the sign should reflect it.


You want a sign for your business that people will remember. You want it to stand out from the rest of the signs in the area and be memorable enough that people will know exactly what you offer when they see the sign again anywhere else. The right sign will be one that is never confused with any other business’ so keep that in mind when choosing it.


It can be extremely frustrating to try to read a sign and not be able to tell what it says. This can many times happen before of font choices as well as size. Even if you want an ornate sign, you want the space where the name of the business is written to be clear. This is why fancy fonts can many times work against you, since people will have a hard time reading what the name of the business is. If you have a logo, be sure that it is prominently displayed, as well.


If you are just starting out, you want to invest in a good sign. Even if there are cheaper options available, go for a high quality one. You want people to see that you are invested in your business and a sign that is above-average can make this clear.

All of these tips can make it much easier for you to choose the right sign for your business. Invest is a quality sign that clearly lets people know what you offer but that is still memorable enough to keep people coming back. You will be amazed at what a good sign can do for your business.

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